Correct the record. Control the narrative.
Your reputation and the reputation of your company affect your ability to attract investors, make investments, conduct mergers, obtain financing, open and maintain banking relationships, sit on boards of public and private companies, and hold leadership positions in supernational organizations.
Reputation management is not about public relations campaigns, PR spin, whitewashing negative information or using search engine optimization to “drive down negative information,” and the wrong reputation management can carry legal and commercial consequences.
HOW WE WORK
We cannot change the truth, but we can find the truth, we can get to the truth, and we can prove the truth. In our experience, it is not uncommon for negative media and other information in the public domain to be inaccurate or incomplete. In those instances, we help the client correct the record.
When our assessment of a client identifies areas for improvement or change, we assist the client with remediation. We might recommend a corporate compliance program to prevent violations of economic sanctions or the Foreign Corrupt Practices Act. We might recommend changes to hiring practices or a company’s code of conduct. We might even recommend changes to personal conduct to avoid honey traps, Kompromat or what we call layaway plans.
Your reputation is not what you say about yourself. It is what others say, and believe, about you. We are not proponents of “reputation management plans” based on irrelevant “Internet properties” intended merely to “drive down negative information.” Instead, we help you get to the truth, we help you make any necessary improvements or changes, and we help you implement a strategic communications plan so that the truth is perpetuated going forward. Stated differently, we help you correct the record and control the narrative.